ASO
Brand Guide & AssetsWelcome to our hub for partner guidelines and assets.
Logo
Horizontal / Vertical / Icon
![ASO - In our own way](https://www.asontario.org/wp/wp-content/uploads/2020/06/aso-logo.png)
![ASO-Logo-Vertical ASO In our own way](https://www.asontario.org/wp/wp-content/uploads/2020/10/ASO-Logo-Vertical.png)
![ASO-Isotype-White-BG ASO Isotype](https://www.asontario.org/wp/wp-content/uploads/2020/10/ASO-Isotype-White-BG.png)
![ASO-Isotype-White-BG ASO icon black](https://www.asontario.org/wp/wp-content/uploads/2020/11/aso-icon-black-300x300.png)
![ASO-Isotpe-Yellow-BG ASO Isotype](https://www.asontario.org/wp/wp-content/uploads/2020/11/ASO-Isotpe-Yellow-BG-300x300.png)
![ASO-Isotype-Purple-BG ASO Isotype](https://www.asontario.org/wp/wp-content/uploads/2020/11/ASO-Isotype-Purple-BG-300x300.png)
![ASO-Isotpe-Yellow-BG ASO Icon White](https://www.asontario.org/wp/wp-content/uploads/2020/11/aso-icon-white.png)
Exclusion Zone
Clear space ensures legibility and visual impact by isolating the logo from competing visual elements.
![Asset 8 ASO logo exclusion zone reference](https://www.asontario.org/wp/wp-content/uploads/2020/11/aso-exclusion-zone-reference-1.png)
The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).
![Asset 8 ASO horizontal logo exclusion zone](https://www.asontario.org/wp/wp-content/uploads/2020/11/aso-horizontal-exclusion-zone.png)
![ASO-Logo-Vertical ASO vertical logo exclusion zone](https://www.asontario.org/wp/wp-content/uploads/2020/11/aso-vertical-exclusion-zone.png)
![ASO-Isotype-White-BG ASO iso logo exclusion zone](https://www.asontario.org/wp/wp-content/uploads/2020/11/aso-iso-exclusion-zone.png)
Colors
Yellow / Purple / White / Black
Yellow
Pantone 123C / R 225 G 199 B 44
C 0 M 19 Y 89 K 0 / #ffc72c
Pantone 7656C / R 142 G 58 B 128
C 45 M 90 Y 0 K 4 / #8e3a80
White
Pantone 000C / R 255 G 255 B 255
C 0 M 0 Y 0 K 0 / #ffffff
Black
Pantone 000C / R 34 G 34 B 34
C 72 M 66 Y 64 K 72 / #222222
Fonts
Headings / Body
HEADINGS:
Raleway Ultra Bold – 800
Raleway Regular – 500
Raleway Light – 300
BODY:
Mulish Bold – 700
Mulish Regular – 500
Mulish Light – 300
Icons
AsperLink / Adult Social Group / ASO Facebook Group / Mailing / Media
![ASO AsperLink Icon](https://www.asontario.org/wp/wp-content/uploads/2020/04/aso-icon-asperlink.png)
AsperLink
![ASO-Logo-Vertical ASO Adult Social Group Icon](https://www.asontario.org/wp/wp-content/uploads/2020/04/aso-icon-meeting.png)
Adult Social Group
![ASO-Isotype-White-BG ASO Facebook Group Icon](https://www.asontario.org/wp/wp-content/uploads/2020/04/aso-icon-facebook-group.png)
ASO Facebook Group
![ASO-Logo-Vertical Mailing Address icon](https://www.asontario.org/wp/wp-content/uploads/2020/08/aso-icon-mailing-1.png)
Mailing
![ASO-Logo-Vertical News icon](https://www.asontario.org/wp/wp-content/uploads/2020/08/aso-icon-news-1.png)
Media
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