ASO
Brand Guide & AssetsWelcome to our hub for partner guidelines and assets.
Logo
Horizontal / Vertical / Icon
Exclusion Zone
Clear space ensures legibility and visual impact by isolating the logo from competing visual elements.
The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).
Colors
Yellow / Purple / White / Black
Yellow
Pantone 123C / R 225 G 199 B 44
C 0 M 19 Y 89 K 0 / #ffc72c
Purple
Pantone 7656C / R 142 G 58 B 128
C 45 M 90 Y 0 K 4 / #8e3a80
Pantone 7656C / R 142 G 58 B 128
C 45 M 90 Y 0 K 4 / #8e3a80
White
Pantone 000C / R 255 G 255 B 255
C 0 M 0 Y 0 K 0 / #ffffff
Black
Pantone 000C / R 34 G 34 B 34
C 72 M 66 Y 64 K 72 / #222222
Fonts
Headings / Body
HEADINGS:
Raleway Ultra Bold – 800
Raleway Regular – 500
Raleway Light – 300
BODY:
Mulish Bold – 700
Mulish Regular – 500
Mulish Light – 300
Icons
AsperLink / Adult Social Group / ASO Facebook Group / Mailing / Media
AsperLink
Adult Social Group
ASO Facebook Group
Mailing
Media
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