Brand Guide & Assets

Welcome to our hub for partner guidelines and assets.

Download assets (.zip)


Horizontal / Vertical / Icon

ASO - In our own way
ASO In our own way
ASO Isotype
ASO icon black
ASO Isotype
ASO Isotype
ASO Icon White

Exclusion Zone

Clear space ensures legibility and visual impact by isolating the logo from competing visual elements.

ASO logo exclusion zone reference

The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).

ASO horizontal logo exclusion zone
ASO vertical logo exclusion zone
ASO iso logo exclusion zone


Yellow / Purple / White / Black

Pantone 123C  /  R 225 G 199 B 44
C 0 M 19 Y 89 K 0  /  #ffc72c

Pantone 7656C  /  R 142 G 58 B 128
C 45 M 90 Y 0 K 4  /  #8e3a80

Pantone 000C  /  R 255 G 255 B 255
C 0 M 0 Y 0 K 0  /  #ffffff

Pantone 000C  /  R 34 G 34 B 34
C 72 M 66 Y 64 K 72  /  #222222


Headings / Body


Raleway Ultra Bold – 800

Raleway Regular – 500

Raleway Light – 300


Mulish Bold – 700

Mulish Regular – 500

Mulish Light – 300


AsperLink / Adult Social Group / ASO Facebook Group / Mailing / Media

ASO AsperLink Icon


ASO Adult Social Group Icon

Adult Social Group

ASO Facebook Group Icon

ASO Facebook Group

Mailing Address icon


News icon


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